Posts Tagged ‘brands

23
Mar
09

Your Blog – How to make a great first impression

First impressions are crucial

Good first impressions are crucial

We all know that first impressions are short and precious.  We make up our minds about another person within seconds of meeting them and, if the impression on our brains tells us the person is a schmuck, they may never recover from our judgement or be given a second chance.

The same holds true for blog posts (even more so actually, since we are far quicker to click away from a blog know there are no consequences for the rejection than we are to turn away from someone in person).

Darren Rowse of ProBlogger.net has reposted one of his most popular blog posts where he offers great tips on how to make a great first impression on people who are visiting our blog for the very first time.  Here is the original video clip:

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17
Mar
09

WordPress.com vs. WordPress.org

confusion-computer

There is always confusion for beginner bloggers over the differences betweeen Worpress.com and WordPress.org.  I was also confused when I turned to WordPress as my blog platform of choice.

There is a lot of information online about the differences between Worpress.com and WordPress.org with various opinions about which one you should use.  In almost all cases, the author of an article will suggest that your usage of either platform depends entirely on the kind of blog you will have (personal journal or business blog), your monetary restrictions and monetary goals (advertising on your blog) and your technical expertise.

Below, I’ve listed some of the basic and most relevant differences between both platforms from About.com.  But first, here is the description of the differences between Worpress.com and WordPress.org posted on the Support section of WordPress.com website:

WordPress.com is a hosted blog service. You do not have to download software, pay for hosting or manage a web server. WordPress.com does not permit uploading themes or plugins. WordPress.org is free software. You can install themes and plugins, run ads, and edit the database.

One of the things that is omitted here (and in their more detailed explanation of the differences between both platforms listed here) is something that I believe should be seriously considered when making a decision to use either platform:

WordPress.com is free BUT any content you create on their site legally belongs to them.  In other words, your blog (the name, the content, photos you upload, etc.) is the property of WordPress.com to do with what they wish.  That means if you are in violation of their rules for any reason (i.e., monetizing through Google Adsense which they do not allow), they can delete your account immediately and there is nothing you can do about it.  They can also delete your account for no apparent reason at all and you would have no recourse.  You are on their servers and have agreed to allow them to aggregate and manage your content at a cost to them.  When you create your account, you sign away any right to the content.

WordPress.org is free software but you will need to host it on your own server through a third-party hosting platform (i.e., GoDaddy, Hostgator, LunarPages, etc.) for a fee (starting, on average, at $7 per month) and purchase a domain name (approximately $7 per year) that will be associated with your blog.  While you pay a fee for these services (and a nominal one at that) and you will need to upload the WordPress.org software to your server (which requires a bit of effort – but very little), the important thing to know is that with WordPress.org, because you are hosting your own blog on a contracted/paid for third-party service, you own your blog and all of its content.

So, to me, the question is not: which service is easier to use?  Rather:  Am I creating a blog for business reasons or merely as a journal of my thoughts for myself, friends and family?  Do I mind not owning my content?  I believe that if this is the first of the many questions you have to ask yourself about blogging, then (once you answer it) the other questions will practically answer themselves.

If you are blogging to (1) create a brand for yourself or your business as an expert or voice of recognition in your field; (2) monetize your content (which you can’t do on WordPress.com); or to (3) buil a huge following and grow your blog content-wise and visually with your audience, then consider hosting your own blog with Worpress.org.  The last thing you would want as a business person (or professional blogger) is for anyone other than yourself to own your blog content.

Here are more differences between WordPress.com and WordPress.org to consider that I am posting from an article on the topic at About.com:

Factors to Consider When Choosing Between WordPress.org and WordPress.com:

Following are some factors you may want to consider before you decide to start your blog on a paid host with WordPress.org or WordPress.com (free):

  • Monetization and Advertisements: WordPress.com does not allow you to include advertisements of any kind.
  • Customization: WordPress.com provides a limited amount of space and customization options (although enough for most beginner bloggers).
  • Knowledge: WordPress.org requires more technical knowledge than WordPress.com.
  • Future Requirements: If your blog becomes popular, switching to WordPress.org requires moving your blog and obtaining a new domain name and URL address.

What Features Does WordPress Offer Bloggers?:

WordPress provides a simple interface to allow even the most technically-challenged people to start blogs. The software includes a variety of features including:

  • Custom themes
  • Integrated stats tracker
  • Spam protection
  • Auto-save
  • Spell check
  • Tagging
  • Automatic ping
  • Various sidebar widgets
  • Multiple authors
  • Plug-ins
  • Support
  • WordPress.org also allows for advertising, a custom domain, custom email addresses and more

As I mentioned at our meetup on Saturday, if your blog is on another blog platform (i.e., Blogger, Vox, etc.) or if you’ve never blogged before and need to familiarize yourself with the technical aspects of WordPress, opening a free WordPress.com account to “test the waters” is an ideal thing to do before committing to the self-hosting option.  You can create a “test” blog about any subject and then fiddle around with it to familiarize yourself with WordPress in general.

It’s a personal decision based on your needs but, ultimately, the blog you create should reflect who you are, what you have to say and be as enriching an experience as possible for your Users.  Whatever you do, don’t sit on the fence!  Choose one and go for it!

In the next post, I’ll have video tutorials on how to open a WordPress.com account and how to install a WordPress.org account on a third party server such as GoDaddy.com.

Happy blogging! : )

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09
Mar
09

Interview: The Blog Squad on Bizzuka Talk Show

The legendary Patsi Krakoff and Denise Wakeman of The Blog Squad were interviewed on Bizzuka’s User Friendly Thinking Show (a web radio talk show hosted by  Paul Chaney and John Munsell (CEOs of Bizzuka) that features interviews with experts and industry thought-leaders in web design, content management, Internet marketing and social media).

Krakoff and Wakeman are co-founders of Build a Better Blog (a blog that offers tips and tricks for creating an effective business blog) and The Blog Squad (their blogging consulting company).   In this interview they discuss everything from blogging for business, to using social media, to finding your audience, and getting great PR.  The interview is an hour long (an eternity on the internet) but they offer some great advice and tools for aspiring bloggers (and bloggers who have been blogging for years but are stumped as to how to continue to grow their site).

If something in this interview catches your attention and makes you consider blogging in a different way, leave a comment and let us know!

Enjoy!

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06
Mar
09

Attack of the Blogs

It’s always fascinating to look back at the way mainstream media analyzed trends before they became pop culture phenomenons.

Case in point, this cover story from Forbes magazine November 2005:

forbes-attack-of-the-blogs

The article begins with this hysterical doomsday statement:

Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit include Google and Yahoo.”

“Lynch mob… spewing lies”.  After reading the article (which continues its tirade against the early blogosphere) it became clear to me that Forbes, through this article, exhibited the same behavior that they claimed the bloggers were guilty of.  Forbes was far from being alone in this sentiment (many corporations were absolutely terrified of bloggers back then).  Of course, today, Forbes and every company vying for customer respect has a blog on their site.

Hindsight being 20/20, Forbes magazine had every reason to feel threatened by blogs.  Today, magazines and newspapers collapsing under the agonizying crush of new media that delivers immediate content as news breaks to our computers, phones, blackberry’s and every other gadget under the sun.

Old media is dying.  And blogs administered the death blow.  The cover illustration turned out to be eerily prophetic.  Blogs DO destroy brands (when those brands are no longer effective or are deceitful).  But they also BUILD brands.  Therein is the power in the punch that knocked out old media.

The rest of the article is as much of a good read for its alarmist statements rhetoric as the cover.  Read it here.

Power to the bloggers!

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