Posts Tagged ‘AdSense

22
Mar
09

Top Ten Reasons Why You Should Blog

Blogging Readiness
Image by cambodia4kidsorg via Flickr

We all have our reasons for doing it (or wanting to do it).  But very seldom do we conciously think about why we blog.  And for those people who have never blogged and have no desire to do so the question is, “Why should I blog?”

According to Technorati‘s State of the Blogosphere 2008 (an annual report on the changing landscape of blogging) where they interviewed over 1,000 bloggers on why they blog, the main reason most people blog is as a form of self-expression and to share information, followed by networking and getting a foot in the door in traditional old media.  Other reasons people blog included:

  • activism
  • book publicity
  • personal satisfaction
  • self-promotion
  • share my passion
  • to become known as an expert and
  • “to bake half-baked ideas

Here are the numbers from Technorati’s research reflecting why bloggers said they blog:

Why Do You Blog?

why-do-you-blog-chart1

Reading The Huffington Post Complete Guide to Blogging, I came across their Top Ten Reasons Why You Should Blog:

To Blog or Not to Blog:  Top Ten Reasons Why You Should

  1. To build a reputation as a wise, thoughtful expert on family values.
  2. To destroy someone else’s reputation as a wise, thoughtful expert on family values with one drunken photo from the all-nude male caberet.
  3. To entertain the fantasy that a baby-model scout is looking at photos of your child in a too-cute Burberry two-piece toddler swimsuit ($55).
  4. Pure exhibitionism.
  5. To vent about your halitosis-plagued boss and boneheaded corporate policies.
  6. To establish cred for a new career after being fired by your halitosis-plagued boss and bone-headed HR minions.
  7. To let the world know that your babysitter is trying to extort $1.5 million from you.
  8. To stop a rumor that you sexually harassed said babysitter.
  9. Grandma gently suggests that you share your rants about (pick one) the last election, Mumia Abu-Jamal, the need for a border fense, or the “Klintoons” with someone other than her.
  10. For the opportunity to make an additional $1.65 per week through Google AdWords or the Amazon Associates program.

Did Technorati or Huffington Post miss anything?  Do tell.
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17
Mar
09

WordPress.com vs. WordPress.org

confusion-computer

There is always confusion for beginner bloggers over the differences betweeen Worpress.com and WordPress.org.  I was also confused when I turned to WordPress as my blog platform of choice.

There is a lot of information online about the differences between Worpress.com and WordPress.org with various opinions about which one you should use.  In almost all cases, the author of an article will suggest that your usage of either platform depends entirely on the kind of blog you will have (personal journal or business blog), your monetary restrictions and monetary goals (advertising on your blog) and your technical expertise.

Below, I’ve listed some of the basic and most relevant differences between both platforms from About.com.  But first, here is the description of the differences between Worpress.com and WordPress.org posted on the Support section of WordPress.com website:

WordPress.com is a hosted blog service. You do not have to download software, pay for hosting or manage a web server. WordPress.com does not permit uploading themes or plugins. WordPress.org is free software. You can install themes and plugins, run ads, and edit the database.

One of the things that is omitted here (and in their more detailed explanation of the differences between both platforms listed here) is something that I believe should be seriously considered when making a decision to use either platform:

WordPress.com is free BUT any content you create on their site legally belongs to them.  In other words, your blog (the name, the content, photos you upload, etc.) is the property of WordPress.com to do with what they wish.  That means if you are in violation of their rules for any reason (i.e., monetizing through Google Adsense which they do not allow), they can delete your account immediately and there is nothing you can do about it.  They can also delete your account for no apparent reason at all and you would have no recourse.  You are on their servers and have agreed to allow them to aggregate and manage your content at a cost to them.  When you create your account, you sign away any right to the content.

WordPress.org is free software but you will need to host it on your own server through a third-party hosting platform (i.e., GoDaddy, Hostgator, LunarPages, etc.) for a fee (starting, on average, at $7 per month) and purchase a domain name (approximately $7 per year) that will be associated with your blog.  While you pay a fee for these services (and a nominal one at that) and you will need to upload the WordPress.org software to your server (which requires a bit of effort – but very little), the important thing to know is that with WordPress.org, because you are hosting your own blog on a contracted/paid for third-party service, you own your blog and all of its content.

So, to me, the question is not: which service is easier to use?  Rather:  Am I creating a blog for business reasons or merely as a journal of my thoughts for myself, friends and family?  Do I mind not owning my content?  I believe that if this is the first of the many questions you have to ask yourself about blogging, then (once you answer it) the other questions will practically answer themselves.

If you are blogging to (1) create a brand for yourself or your business as an expert or voice of recognition in your field; (2) monetize your content (which you can’t do on WordPress.com); or to (3) buil a huge following and grow your blog content-wise and visually with your audience, then consider hosting your own blog with Worpress.org.  The last thing you would want as a business person (or professional blogger) is for anyone other than yourself to own your blog content.

Here are more differences between WordPress.com and WordPress.org to consider that I am posting from an article on the topic at About.com:

Factors to Consider When Choosing Between WordPress.org and WordPress.com:

Following are some factors you may want to consider before you decide to start your blog on a paid host with WordPress.org or WordPress.com (free):

  • Monetization and Advertisements: WordPress.com does not allow you to include advertisements of any kind.
  • Customization: WordPress.com provides a limited amount of space and customization options (although enough for most beginner bloggers).
  • Knowledge: WordPress.org requires more technical knowledge than WordPress.com.
  • Future Requirements: If your blog becomes popular, switching to WordPress.org requires moving your blog and obtaining a new domain name and URL address.

What Features Does WordPress Offer Bloggers?:

WordPress provides a simple interface to allow even the most technically-challenged people to start blogs. The software includes a variety of features including:

  • Custom themes
  • Integrated stats tracker
  • Spam protection
  • Auto-save
  • Spell check
  • Tagging
  • Automatic ping
  • Various sidebar widgets
  • Multiple authors
  • Plug-ins
  • Support
  • WordPress.org also allows for advertising, a custom domain, custom email addresses and more

As I mentioned at our meetup on Saturday, if your blog is on another blog platform (i.e., Blogger, Vox, etc.) or if you’ve never blogged before and need to familiarize yourself with the technical aspects of WordPress, opening a free WordPress.com account to “test the waters” is an ideal thing to do before committing to the self-hosting option.  You can create a “test” blog about any subject and then fiddle around with it to familiarize yourself with WordPress in general.

It’s a personal decision based on your needs but, ultimately, the blog you create should reflect who you are, what you have to say and be as enriching an experience as possible for your Users.  Whatever you do, don’t sit on the fence!  Choose one and go for it!

In the next post, I’ll have video tutorials on how to open a WordPress.com account and how to install a WordPress.org account on a third party server such as GoDaddy.com.

Happy blogging! : )

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