10
Mar
09

Who are the Bloggers?

bloggers

I was just perusing through Technorati’s State of the Blogosphere 2008. Every year, Technorati releases this report to document the evolving trends  and statistics in blogging as well as the impact of blogging in our lives.  Traditionally, they focus on trends and statistics but for 2008 they decided to actually survey and speak in depth with bloggers about how and why they blog.

The report is broken down into the following sections:

I was most interested in the people behind the blogs which is reported on in Who Are the Bloggers.   According to Technorati’s research, Bloggers are a diverse hodge-podge sampling of the population and more well-off financially than even I guessed:

Bloggers are not a homogeneous group, but they are an educated and affluent one: three out of four U.S. Bloggers are college graduates, and 42% have attended graduate school. They skew male, and more than half have a household income over $75,000.

They are experienced: although it has only recently exploded into the mainstream, blogging is not a new phenomenon. Half of Bloggers are on their second blog, and 59% have been blogging for more than two years.

They divide blogging into three distinct categories:

  • Personal: blog about topics of personal interest not associated with your work
  • Professional:  blog about your industry and profession but not in an official capacity for your company
  • Corporate:  blog for your company in an official capacity.

As I suspected, most Bloggers fall into the first category (personal blogging).

Four out of five bloggers are personal bloggers who blog about topics of personal interest. About half of bloggers are professional bloggers — blogging is not necessarily their full-time job, but they blog about their industry or profession in an unofficial capacity. 12% of bloggers blog in an official capacity for their company.

But things get complicated quickly because most people have many interests and goals and, therefor, their blogging reflects their multifaceted lives.  Having two or three blogs is now normal (and expected).  So, many of us fit into all three of the above categories.  Technorati illustrates this fact of the blogosphere below:

bloggers-statistics

All of this made me think about the members of New York Blog Academy and whether or not we reflect (to some degree) Technorati’s findings.

Take a look at the members in our group and read their profiles (63 members so far).  We are very diverse!  Some members are blogging for the very first time while others are, like the Technorati data above points out, are among the majority of people who have several blogs that fall into all three blogging categories.  It’s exhilerating to see so many faces from various backgrounds all coming together in the name of creative and professional expression.

This diversity in our backgrounds as well as our various blogging goals and and experience assures us that we will have enlightening and lively discussions and learn  a lot from each other.

I look forward to our first Meetup this Saturday!  To learn more about the Meetup and to RSVP, visit our events page here.

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