06
Mar
09

Attack of the Blogs

It’s always fascinating to look back at the way mainstream media analyzed trends before they became pop culture phenomenons.

Case in point, this cover story from Forbes magazine November 2005:

forbes-attack-of-the-blogs

The article begins with this hysterical doomsday statement:

Web logs are the prized platform of an online lynch mob spouting liberty but spewing lies, libel and invective. Their potent allies in this pursuit include Google and Yahoo.”

“Lynch mob… spewing lies”.  After reading the article (which continues its tirade against the early blogosphere) it became clear to me that Forbes, through this article, exhibited the same behavior that they claimed the bloggers were guilty of.  Forbes was far from being alone in this sentiment (many corporations were absolutely terrified of bloggers back then).  Of course, today, Forbes and every company vying for customer respect has a blog on their site.

Hindsight being 20/20, Forbes magazine had every reason to feel threatened by blogs.  Today, magazines and newspapers collapsing under the agonizying crush of new media that delivers immediate content as news breaks to our computers, phones, blackberry’s and every other gadget under the sun.

Old media is dying.  And blogs administered the death blow.  The cover illustration turned out to be eerily prophetic.  Blogs DO destroy brands (when those brands are no longer effective or are deceitful).  But they also BUILD brands.  Therein is the power in the punch that knocked out old media.

The rest of the article is as much of a good read for its alarmist statements rhetoric as the cover.  Read it here.

Power to the bloggers!

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