Mena Trott: How Blogs are building a friendlier world

Scrolling through TED.com (the conference video site) the other day, I came across a TED Talk given by none other than Mena Trott in 2006 (I so love TED’s archives — a treasure trove I tell you!).
Mena Trott is considered by many to be the founding mother of blogging.  After launching dollarshort.org in 2001 (the blog that would put her on the internet map which she still maintains to this day),  Mena and her husband spent the next several years launching companies that built blogging platforms and tools that have helped millions of people and companies worldwide to create, manage and monetize blogs.  Their companies (and acquisitions) include:  Moveable Type, Vox, Typepad and Six Apart.
One of the things that I found funny about her talk is her absolute honesty about who she is as a person (“I am not that caring.  I am a blogger.  I talk about… myself.”).  A big part of being able to reach people (whether through blogs, tv, old media journalism or otherwise) is to be honest with who you are which is not always easy to do when you’re addressing, potentionally, thousands of strangers (many of whom would destroy your ego with a few choice words and click of a mouse).  She also mentions starting a blog because she was “unfullfilled” in her daily 9-5 job.
She then (after realizing she was probably not going to be famous to the entire world) set one goal for herself to accomplish with her blog:  to win the South by Southwest Web Blog Award.  That’s it.  One blog.  One goal. One award.  And from that, she built  companies.
After listening to Mena I asked myself (and I ask you):
What is your blog?      What is your one goal?     What will be your reward?

Vodpod videos no longer available.



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